What is a destination marketing organization versus company? As one of the 55 destination Marketing organization’s in the state of Michigan, President, Jack Schripsema shares the Greater Lansing Convention & Visitors Bureau services and how a meeting professional can assess those services.

Jack also helps explain the funding mechanism for the Lansing Convention Bureau. Get a fresh perspective on how Convention Bureau’s provide positive economic impact’s through the expansion of visitors in the state of Michigan.

To hear Jack and Cheryl Ronk's full conversation please click on the embedded SoundCloud PodCasts shared below!