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Franchising as an Entrepreneurial Opportunity

globalEDGE Business Beat
November 9, 2015 4:30 PM

International Business and David KetchenTomas Hult speaks with David Ketchen, Lowder Eminent Scholar of Management and Executive Director of the Lowder Center for Business and Entrepreneurship in the Harbert College of Business, Auburn University. They discuss franchising as a viable business opportunity for entrepreneurs, the success factors of franchising, and the outlook of franchising as a business model for entrepreneurs?

globalEDGE Business Beat, hosted by Tomas Hult, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

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