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Exploring Creativity with John Mozena

Communicating Business
June 16, 2016 7:00 PM

IMG_3413.jpgWith experience in communications agencies, in-house at corporations and now, as Vice President of the Mackinac Center, John Mozena has seen businesses communications from a variety of perspectives. He talks about the difference between a “story” and “news” and how creativity can help any organization deliver a message.

Listen below to hear the full segment!

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Communicating Business, hosted by Matt Friedman, focuses on the best practices and opportunities in public relations, marketing, branding, philanthropy, and community relations. Key strategies on ways businesses can communicate messages effectively to the proper audiences are also be discussed. The show features interviews with Michigan business leaders and professional communicators from a wide array of industries.

9:00 AM every Monday
Replay: 3:00 PM, 9:00 PM, 3:00 AM