Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Dan Cherrin, founder of North Coast Strategies, about the best ways to maximize the value of your trade show exhibition. Daniel served as the spokesperson for the City of Detroit, Mackinac Island, Mich., Detroit Bulk Storage and The Ann Arbor Art Fair.  He also represented a number of local and national companies as their lobbyist or public relations counsel.

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