Tomas Hult speaks with Frederic Lund, Vice President, International Business Development, Domino’s, about Domino’s new branding, international ventures, and product assortment. Domino’s global business make up more than 50 percent of the company’s sales and operations.

The Domino’s brand has traction across more than 70 countries; the brand is even aspirational in many markets. Domino’s has made customization in many markets a part of their brand building and reach to customers. Local ingredients are helpful in localizing Domino’s products. Issues related to global supply chain management are also discussed.