Delta Dental’s ‘Smile Safari’ float takes Detroiters into wild world of oral health
Okemos, Michigan— Delta Dental of Michigan’s first appearance in America’s Thanksgiving Parade brought the enamel animal preserve to downtown Detroit, complete with larger than life teeth, toothbrushes and a 25-foot polar bear.
The company’s 100-foot float, titled Delta Dental’s Smile Safari, is designed with oral health and literacy in mind, urging children and families to brush for a healthy mouth and read for a healthy mind.
“Investing in this tradition is just one way we can build healthy, smart and vibrant communities,” said Margaret Trimer, director of communications and corporate citizenship at Delta Dental of Michigan. “We serve hundreds of thousands of customers in Southeastern Michigan and we look forward to enjoying this holiday tradition with them."
The float’s creative effort was led by The Parade Company, with design input and educational elements from the Delta Dental team.
Creative elements on board the float include an animated toucan flossing, seals spinning books on their noses and other creatures from the animal kingdom including beavers, walruses and a lion.
In addition, 18 staff from Delta Dental’s Farmington Hills office will march alongside the float in costume.
Coverage began at 6 a.m. Thanksgiving Day, with the actual parade starting at 10 a.m. The parade is nationally-syndicated and viewed by an estimated 65 million households.
About Delta Dental of Michigan
Delta Dental of Michigan and its affiliates in Arkansas, Indiana, Kentucky, New Mexico, North Carolina, Ohio and Tennessee collectively are among the largest dental plan administrators in the nation. In 2016, the enterprise paid out $3.6 billion for dental care for 12.8 million members. Offices are located in Okemos and Farmington Hills, Michigan; Sherwood and Little Rock, Arkansas; Indianapolis, Indiana; Louisville, Kentucky; Albuquerque, New Mexico; Raleigh and Charlotte, North Carolina; Cleveland, Cincinnati and Dublin, Ohio; and Nashville, Knoxville and Memphis, Tennessee.