<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1018706268302959&amp;ev=PageView&amp;noscript=1">
Knowledge • News • Insights
In Partnership With

Challenges of the Future of Luxury

Marketing Moments
August 11, 2015 12:00 PM

Sales and Marketing

  1. Luxury continues to move from the thing to the feeling the thing can bring…from a noun to a verb.
  2. Continually challenges businesses to innovate/create…it is a fight against time. What is luxury today is a necessity tomorrow…called cycling…diffusion of innovation theory…(iPhone) (fashion).
  3. Threats: 1) copycat/piracy. 2) Internet –increases competition/raises expectations.
  4. What is luxury to one customer is common to another.

Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

11:00 AM every Wednesday
Replay: 5:00PM, 11:00PM, 5:00AM

Play in PopUp Player ►