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Challenges of the Future of Luxury

Marketing Moments
August 11, 2015 12:00 PM

Sales and Marketing

  1. Luxury continues to move from the thing to the feeling the thing can bring…from a noun to a verb.
  2. Continually challenges businesses to innovate/create…it is a fight against time. What is luxury today is a necessity tomorrow…called cycling…diffusion of innovation theory…(iPhone) (fashion).
  3. Threats: 1) copycat/piracy. 2) Internet –increases competition/raises expectations.
  4. What is luxury to one customer is common to another.

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Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

11:00 AM every Wednesday
Replay: 5:00PM, 11:00PM, 5:00AM

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