We’ve all seen the businesses who have celebrity endorsements to promote their brand and products. For the most part, it works. People who love Justin Timberlake will most likely buy drinks by Bai because of he is featured in their commercials.
Businesses who use the celebrity endorsements are counting on a spike in product sales because of the product’s relationship with the celebrity. But reports are seeing a decline in celebrity influencer marketing and resorting to a more personal marketing tactic: their employees and their customers.