In this inaugural episode of Marketing Moments, Dr. Bonnie Knutson, a Professor in The School of Hospitality Business in the Broad College of Business for Michigan State University. Widely known as an authority on emerging lifestyle trends and creative marketing strategies, she now brings that marketing perspective to Michigan Business Network.
In these four segments, she shares a series of stories tied together in lessons and guidance for today's wisdom from a younger self. She also uses examples of her Dad's influence on her life.
These lessons play well to marketing lessons for business including the fact that every organization has a six-word story. What is yours?