Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Tim Kuppler and Cathy Baker, of Advicoach, on how to focus on business value. Tim Kuppler is the co-founder of CultureUniversity.com, and Director of Culture and Organization Development for Human Synergistics, a 40+ year pioneer in the workplace culture field with the mission of Changing the World—One Organization at a Time®.

He authored the 2014 book – Build the Culture Advantage, Deliver Sustainable Performance with Clarity and Speed, which was endorsed as the “go-to” resource for building a performance culture. Kathryn Baker is the owner of AdviCoach of Michigan, a business coaching practice where she and her associates coach business owners and executives, helping them increase profits, build teams of great people and execute solid strategies for growth. She is the co-founder of the consulting firm, The Culture Advantage and CultureUniversity.com. She has over 18 years of business development, sales, marketing, strategic planning, and organizational development experience working with organizations in the technology, industrial, manufacturing and retail spaces.