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Breakout Strategies for Emerging Markets

globalEDGE Business Beat
December 11, 2016 12:00 PM

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Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Jagdish Sheth, Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School and Founder of the Sheth Foundation. Dr. Sheth recently, in July 2016, published a book with Mona Sinha and Reshma Shah titled “Breakout Strategies for Emerging Markets.” He talks about the book, takeaways for businesspeople, and takeaways for government and public policymakers. He also discusses the new world climate – after Brexit and the U.S. election – in the context of emerging markets.

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globalEDGE Business Beat, hosted by Tomas Hult, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

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