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Better communication starts with research

Communicating Business
February 20, 2017 12:00 PM


Market research sounds expensive. But it doesn’t have to be. The CEO of Phoenix Innovate, a Troy company that helps its clients get to know its audiences better, says he’ll guarantee that if market research doesn’t help your company, he’ll pay for it. Kirk Vercnocke joins Matt to talk about how better communication can start with research.

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Communicating Business, hosted by Matt Friedman, focuses on the best practices and opportunities in public relations, marketing, branding, philanthropy, and community relations. Key strategies on ways businesses can communicate messages effectively to the proper audiences are also be discussed. The show features interviews with Michigan business leaders and professional communicators from a wide array of industries.

9:00 AM every Monday
Replay: 3:00 PM, 9:00 PM, 3:00 AM