What to Do When your Prospect Says You Are Too Expensive -- It happens.

Chris Holman and Melanie Duquenel President & CEO, Better Business Bureau of Eastern Michigan, Southfield, MI, have a discussion on this topic.

You have given your prospective customer/client your best pitch, you have researched their needs, assessed the best solutions and planned your approach; but when you are done, they say your services or your product are too expensive. It is tough to know what to do in this situation and to know how much to push for more specifics. Often, coming down in price means you are undervaluing yourself, but holding firm could cost you some much needed business.

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