News Release Provided By BBB
Southfield, MI —Dec. 4, 2018—See a shady ad? Report it to Better Business Bureau (BBB)! The new online tool BBB AdTruth (BBB.org/AdTruth) empowers everyday shoppers to report suspicious or misleading ads. Keep in mind that misleading ads often lack evidence to legitimize their messaging
Not sure how to know if an ad is misleading or not? BBB has a free Ad Truth Quiz to help you test your knowledge and steer clear of fraud—especially as the holiday season approaches. In addition to the quiz, BBB offers the following tips.
Here are a few ways that you can be on the lookout for fraudulent or misleading advertisements.
Question vague promises. Some advertisements may claim they have the "best price in town" or "we'll beat any competitor's price". Who are the competitors? Does this apply to all stores or only major companies?
Beware of exaggerated claims. If there is no way to substantiate a claim you see in an advertisement, that's a bad ad! Decide if the claim is too good to be true. Should a company really say that their product is the "best in the world" or that "you'll loose ten pounds in three days"?
Always read the fine print. The deal may seem unbeatable but what is the catch? Some advertisements may claim an extremely low price, but it may not be offered to everyone. Do you have to have a killer credit score to seal the deal?
Be skeptical of pricing. An ad may sometimes claim a "one day only price", but will they offer that price again? In addition, the ad may claim to have an item on sale for 50% off, but is that percentage off the regular price or a marked-up price?
When reporting a bad ad through BBB AdTruth, consumers are asked a series of questions about where they saw or heard the advertisement, which claims were made in the ad (based on the BBB Code of Advertising), and why the consumer was concerned about the truthfulness of the ad. Consumers are also able to upload screen shots or photos as proof. This allows BBB investigators to gather information quickly. After an ad is reported, BBB advertising review specialists investigate and assess their truthfulness
Google is also a 2019 Community Program Partner for BBB AdTruth. The educational program includes online content, videos, infographics, and a public awareness campaign that has garnered more than 237 million media impressions.
About Better Business Bureau Serving Detroit & Eastern Michigan
Better Business Bureau Serving Detroit & Eastern Michigan is a non-profit organization with the purpose of promoting trust in the marketplace by assisting in the protection of consumers and businesses from fraud and unethical business practices. In addition to its recognized dispute resolution services, the BBB maintains online business reviews on the customer service history of more than 90,000 local businesses and provides consumer education materials on numerous topics. The BBB provides its services free to the public and its service territory stretches across Eastern Michigan from Ann Arbor through Metropolitan Detroit, Lansing, Flint, upward to Alpena, and covers the entire Upper Peninsula of the state.
Laura Blankenship | Director of Marketing
Better Business Bureau Serving Eastern Michigan
20300 W 12 Mile Rd Ste 202
Southfield, MI 48076-6409
Celebrating Over 100 Years of Ethical Consumer and Business Relations