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Marketing Moments

Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

11:00 AM every Wednesday
Replay: 5:00PM, 11:00PM, 5:00AM


Recent Posts

How Do You Infuse the “New Luxury” into Your Business?

Marketing Moments
August 11, 2015 9:00 AM

First, deciding what is and what isn’t a luxury brand for your business is highly subjective. Everyone can infuse an element of luxury into his/her business consumer brand experience. The way luxury brands managed are not. (Jim Tiffany)

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Key Drivers and Cultural Forces Creating a Shift in Defining Luxury

Marketing Moments
August 11, 2015 7:30 AM

Dr. Bonnie Knutson, a Professor in The School of Hospitality Business in the Broad College of Business for Michigan State University discusses how key drivers and cultural forces creating this shift in how luxury is defined are all intertwined.

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There is a Paradigm Shift in How Consumers Define Luxury

Marketing Moments
August 11, 2015 6:00 AM

Old luxury used to mean very expensive products, in limited supply, with great demand. Only a few people, who had a whole lot of money, could afford them. In the old view, luxury was about owning the actual product; it was about the thing.

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Business Marketing Advice from Your Younger Self and Advice from Dad

Marketing Moments
July 31, 2015 9:00 AM

In this inaugural episode of Marketing Moments, Dr. Bonnie Knutson, a Professor in The School of Hospitality Business in the Broad College of Business for Michigan State University. Widely known as an authority on emerging lifestyle trends and creative marketing strategies, she now brings that marketing perspective to Michigan Business Network.

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Business Experiences Over the Decades - Lessons from "Dad"

Marketing Moments
July 31, 2015 8:00 AM

Continuing a Michigan Business Network (MBN) tradition, Dr. Bonnie Knutson turns the tables on Michigan Business Network CEO, Chris Holman, and interviews him as her first guest for "Marketing Moments." They share a discussion of experiences over the past few decades in business, and also get into lessons learned from "Dad."

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New Marketing Show on MBN

Marketing Moments
July 22, 2015 2:00 PM

Chris Holman and Michigan Business Network are pleased to welcome Michigan State University's Dr. Bonnie Knutson, a professor in The School of Hospitality Business in the Broad College of Business. Widely known as an authority on emerging lifestyle trends and creative marketing strategies.  

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Three Jobs of a Marketer (That’s not “Mouseketeer!")

Marketing Moments
July 3, 2015 12:09 PM

Business guru, Theodore Levitt, said that the purpose of business is to make and keep customers. I agree! To make this happen, you have three jobs as a marketer:

Identify Demand. If you remember your basic economic course, demand is the size of the market that is ready, willing and able to buy (operative word is able). It’s simply finding innovative opportunities to increase revenues and loyalty among current and new customers.

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