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Marketing Moments

Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

11:00 AM every Wednesday
Replay: 5:00PM, 11:00PM, 5:00AM

Recent Posts

New Marketing Show on MBN

Marketing Moments
July 22, 2015 2:00 PM

Chris Holman and Michigan Business Network are pleased to welcome Michigan State University's Dr. Bonnie Knutson, a professor in The School of Hospitality Business in the Broad College of Business. Widely known as an authority on emerging lifestyle trends and creative marketing strategies.  

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Three Jobs of a Marketer (That’s not “Mouseketeer!")

Marketing Moments
July 3, 2015 12:09 PM

Business guru, Theodore Levitt, said that the purpose of business is to make and keep customers. I agree! To make this happen, you have three jobs as a marketer:

Identify Demand. If you remember your basic economic course, demand is the size of the market that is ready, willing and able to buy (operative word is able). It’s simply finding innovative opportunities to increase revenues and loyalty among current and new customers.

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