<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1018706268302959&amp;ev=PageView&amp;noscript=1">
((o
Knowledge • News • Insights
 o))
In Partnership With

Marketing Moments

Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

11:00 AM every Wednesday
Replay: 5:00PM, 11:00PM, 5:00AM


Recent Posts

Top Five Go-To Books Related to Marketing - Book Number Two

Marketing Moments
September 9, 2015 6:00 PM

Book Number Two: The 22 Immutable Laws of Branding – Al Ries and Laura Ries

Read More

Top Five Go-To Books Related to Marketing - Book Number One

Marketing Moments
September 9, 2015 5:00 PM

Book Number One: Positioning The Battle for your Mind – Al Ries & Jack Trout

Read More

Marketing Resources for the Small Business Owner

Marketing Moments
September 9, 2015 11:30 AM

In this six segment set of Marketing Matters, Dr. Bonnie Knutson takes us through Marketing Resources and discusses a Letterman Top 5 of her go-to books for the small business owner related to marketing. She first lays out the challenge, as a simple Google search of Marketing gives these sorts of results: Marketing – 1,670,000,000 hits, Marketing books – 503,000,000.

Read More

Half Top Ten List of Great Marketing Books

Marketing Moments
September 4, 2015 11:30 AM

In a Hat’s Off to David Letterman,
Here is a Half Top Ten List of Great Marketing Books

It seems everyone on the Internet has a “top 10” list of marketing books. As a professor at Michigan State University, I’m often asked for my recommendations too.

Read More

Challenges of the Future of Luxury

Marketing Moments
August 11, 2015 12:00 PM

  1. Luxury continues to move from the thing to the feeling the thing can bring…from a noun to a verb.
  2. Continually challenges businesses to innovate/create…it is a fight against time. What is luxury today is a necessity tomorrow…called cycling…diffusion of innovation theory…(iPhone) (fashion).
  3. Threats: 1) copycat/piracy. 2) Internet –increases competition/raises expectations.
  4. What is luxury to one customer is common to another.
Read More

How Do You Infuse the “New Luxury” into Your Business?

Marketing Moments
August 11, 2015 9:00 AM

First, deciding what is and what isn’t a luxury brand for your business is highly subjective. Everyone can infuse an element of luxury into his/her business consumer brand experience. The way luxury brands managed are not. (Jim Tiffany)

Read More

Key Drivers and Cultural Forces Creating a Shift in Defining Luxury

Marketing Moments
August 11, 2015 7:30 AM

Dr. Bonnie Knutson, a Professor in The School of Hospitality Business in the Broad College of Business for Michigan State University discusses how key drivers and cultural forces creating this shift in how luxury is defined are all intertwined.

Read More

There is a Paradigm Shift in How Consumers Define Luxury

Marketing Moments
August 11, 2015 6:00 AM

Old luxury used to mean very expensive products, in limited supply, with great demand. Only a few people, who had a whole lot of money, could afford them. In the old view, luxury was about owning the actual product; it was about the thing.

Read More

Business Marketing Advice from Your Younger Self and Advice from Dad

Marketing Moments
July 31, 2015 9:00 AM

In this inaugural episode of Marketing Moments, Dr. Bonnie Knutson, a Professor in The School of Hospitality Business in the Broad College of Business for Michigan State University. Widely known as an authority on emerging lifestyle trends and creative marketing strategies, she now brings that marketing perspective to Michigan Business Network.

Read More

Business Experiences Over the Decades - Lessons from "Dad"

Marketing Moments
July 31, 2015 8:00 AM

Continuing a Michigan Business Network (MBN) tradition, Dr. Bonnie Knutson turns the tables on Michigan Business Network CEO, Chris Holman, and interviews him as her first guest for "Marketing Moments." They share a discussion of experiences over the past few decades in business, and also get into lessons learned from "Dad."

Read More