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Marketing Moments

Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

11:00 AM every Wednesday
Replay: 5:00PM, 11:00PM, 5:00AM


Recent Posts

What is Content Marketing and How Will it Help Your Business?

Marketing Moments
October 5, 2015 4:30 PM

King Kontent

I recently did a Google search for “definition of content marketing” which seems to be a growing part of our business vocabulary. I got more than 36 million hits. But it’s not that complicated when you think about it, because consumers will only hear, see, and interact with messages that have relevant and valuable content for them.

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The $64,000 Question: Help Your Business with Research Marketing

Marketing Moments
September 30, 2015 11:30 AM

Consumer research is the big elephant in the room for any business today. The hot button words are “big data” and “analytics.” So what does a so-called $64,000 Question have to do with that? Simple. The $64,000 Question is a 4-part question that is designed to give you and your management team a big bang for your research buck. Plus, it can be used in any research format with equal effectiveness – survey, focus group, comment card, online survey, or just talking with your customers.

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Top Five Go-To Resources Related to Marketing - Part Five Websites

Marketing Moments
September 9, 2015 9:00 PM

Dr. Bonnie Knutson shares marketing resources, her go-to websites.

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Top Five Go-To Books Related to Marketing - Book Number Four

Marketing Moments
September 9, 2015 8:00 PM

Book Number Four: Raving Fans – Ken Blanchard (Author of One Minute Manager) and Sheldon Bowles

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Top Five Go-To Books Related to Marketing - Book Number Three

Marketing Moments
September 9, 2015 7:00 PM

Book Number Three: Aaker on Branding: 20 Principles that Drive Success – David Aaker

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Top Five Go-To Books Related to Marketing - Book Number Two

Marketing Moments
September 9, 2015 6:00 PM

Book Number Two: The 22 Immutable Laws of Branding – Al Ries and Laura Ries

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Top Five Go-To Books Related to Marketing - Book Number One

Marketing Moments
September 9, 2015 5:00 PM

Book Number One: Positioning The Battle for your Mind – Al Ries & Jack Trout

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Marketing Resources for the Small Business Owner

Marketing Moments
September 9, 2015 11:30 AM

In this six segment set of Marketing Matters, Dr. Bonnie Knutson takes us through Marketing Resources and discusses a Letterman Top 5 of her go-to books for the small business owner related to marketing. She first lays out the challenge, as a simple Google search of Marketing gives these sorts of results: Marketing – 1,670,000,000 hits, Marketing books – 503,000,000.

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Half Top Ten List of Great Marketing Books

Marketing Moments
September 4, 2015 11:30 AM

In a Hat’s Off to David Letterman,
Here is a Half Top Ten List of Great Marketing Books

It seems everyone on the Internet has a “top 10” list of marketing books. As a professor at Michigan State University, I’m often asked for my recommendations too.

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Challenges of the Future of Luxury

Marketing Moments
August 11, 2015 12:00 PM

  1. Luxury continues to move from the thing to the feeling the thing can bring…from a noun to a verb.
  2. Continually challenges businesses to innovate/create…it is a fight against time. What is luxury today is a necessity tomorrow…called cycling…diffusion of innovation theory…(iPhone) (fashion).
  3. Threats: 1) copycat/piracy. 2) Internet –increases competition/raises expectations.
  4. What is luxury to one customer is common to another.
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