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Marketing Moments

Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

11:00 AM every Wednesday
Replay: 5:00PM, 11:00PM, 5:00AM


Recent Posts

Who Leads Your Customer’s Experience?

Marketing Moments
December 24, 2018 9:00 AM

Written by Dr. Bonnie Knutson

Who in your business should be responsible for your customer’s experience?  When I ask managers and owners this question, the standard response is, “We all are.”  That is true.  Everyone in the company has a vital role to play in delivering a top-notch experience to each person who walks in the door, calls on the phone, or visits your website.  But who is the experience cheerleader?  Who is the chief architect for the totality of that experience?  Just as how the definition of experience varies, so does the person responsible for leading the guest strategy.

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45 North Aviation Adds Brand New Pilatus PC-12 NG To Fleet

Marketing Moments
December 19, 2018 9:00 AM

45 NORTH AVIATION ADDS BRAND NEW PILATUS PC-12 NG TO FLEET

 

Traverse City, MI, November 26, 2018 — Stationed in Traverse City, Michigan, 45 North Aviation is pleased to have recently added a new aircraft to their fleet!

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The Key Isn’t Demographics!

Marketing Moments
December 17, 2018 9:00 AM

Written by Dr. Bonnie Knutson 

If demographics aren’t the key, what is?  The answer is emotions. This truism was brought front and center in an online report from Brand Keys.[i]  The article points out what good marketers instinctively know:  People buy with their heart and justify with their head.  As noted neurologist Donald Caine said:  The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”  

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Yogi Berra Got It Right

Marketing Moments
December 10, 2018 9:00 AM

Written by Dr. Bonnie Knutson

If anyone tells you that he or she can prophesize what your business will be like a year from the day you read this, let alone five years into the future, I wouldn’t bet those numbers on a lottery ticket.  The only person I know that had it right was famed Yankees manager, Yogi Berra, when he said: “The future ain’t what it used to be.” 

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They Live by the “3 As”

Marketing Moments
December 3, 2018 4:00 PM

Written by Dr. Bonnie Knutson: 

Call them Gen Z, Centennials, the iGeneration or just iGen.  Whatever it is called, this generation follows the infamous Millennials (Generation Y).  While there are no exact dates for when a generation begins and ends, in general, demographers and researchers use about a 20-year time frame for each cohort.  Typically, then, iGens are said to have been born between 1995 to 2005, putting them still in school with leading edge finishing up their college years.

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Who is the Round Peg For Your Square Hole - Delighting Your Customers

Marketing Moments
May 11, 2016 4:00 PM

When I get on my soapbox advocating this delight thing, the question I always get from managers is how do I build that culture? How do I get my staff to go above and beyond the call of duty. To see what others don’t see. To do without being told.

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Marketing to Four Generations of Customers

Marketing Moments
April 26, 2016 9:27 AM

The notion that you have to promote to different age groups differently is accepted as a marketing truth. The practice of generational marketing had its genesis in the early 1990s when two historians, William Strauss and Neil Howe, wrote a book on generational history. They concluded that generations last the length of time of one phase of life, which is approximately 20 years. They also conclude that the members of a generation are forever connected by virtue of the fact that they share life-defining experiences during their formative years – world events, natural disaster, economic conditions politics and technology. Called markers, these common experiences create bonds that tie consumers of a generation together into cohorts with similar attitudes, values, and life skills that affect everything from how they spend, what they save, and if they become your customer.

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Insights into Understanding Your Customer’s Satisfaction

Marketing Moments
January 28, 2016 7:00 PM

No one can ever fault a business for wanting to improve customer satisfaction, loyalty, and lifetime value. It is in a company’s DNA. Isn’t it? Well, if it isn’t, it better be in this increasingly competitive, fractured, and over-communicated business environment. And isn’t that what measuring customer satisfaction is all about?

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10 Laws of Customer Satisfaction

Marketing Moments
October 20, 2015 8:30 PM

It is back to basics for customer satisfaction with the 10 Laws of Customer Satisfaction.

Law of Recognition: The most beautiful words in any language are your name. It may be impractical for every employee to recognize every customer by name, but a genuine smile and a warm greeting go a long way toward becoming as beautiful to customers as his/her name.

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The Manager Comes Down From the Mountaintop - Satisfied Customers

Marketing Moments
October 20, 2015 7:30 PM

The 1985 PBS documentary, Search of Excellence, adapted from Thomas J. Peters’ and Robert H. Waterman Jr.’s landmark book, looks at eight American companies and what makes them thrive. In general, they succeed because they make both their customers and employees happy.

 

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