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Marketing Moments

Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

11:00 AM every Wednesday
Replay: 5:00PM, 11:00PM, 5:00AM


Recent Posts

Who is the Round Peg For Your Square Hole - Delighting Your Customers

Marketing Moments
May 11, 2016 4:00 PM

When I get on my soapbox advocating this delight thing, the question I always get from managers is how do I build that culture? How do I get my staff to go above and beyond the call of duty. To see what others don’t see. To do without being told.

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Marketing to Four Generations of Customers

Marketing Moments
April 26, 2016 9:27 AM

The notion that you have to promote to different age groups differently is accepted as a marketing truth. The practice of generational marketing had its genesis in the early 1990s when two historians, William Strauss and Neil Howe, wrote a book on generational history. They concluded that generations last the length of time of one phase of life, which is approximately 20 years. They also conclude that the members of a generation are forever connected by virtue of the fact that they share life-defining experiences during their formative years – world events, natural disaster, economic conditions politics and technology. Called markers, these common experiences create bonds that tie consumers of a generation together into cohorts with similar attitudes, values, and life skills that affect everything from how they spend, what they save, and if they become your customer.

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Insights into Understanding Your Customer’s Satisfaction

Marketing Moments
January 28, 2016 7:00 PM

No one can ever fault a business for wanting to improve customer satisfaction, loyalty, and lifetime value. It is in a company’s DNA. Isn’t it? Well, if it isn’t, it better be in this increasingly competitive, fractured, and over-communicated business environment. And isn’t that what measuring customer satisfaction is all about?

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10 Laws of Customer Satisfaction

Marketing Moments
October 20, 2015 8:30 PM

It is back to basics for customer satisfaction with the 10 Laws of Customer Satisfaction.

Law of Recognition: The most beautiful words in any language are your name. It may be impractical for every employee to recognize every customer by name, but a genuine smile and a warm greeting go a long way toward becoming as beautiful to customers as his/her name.

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The Manager Comes Down From the Mountaintop - Satisfied Customers

Marketing Moments
October 20, 2015 7:30 PM

The 1985 PBS documentary, Search of Excellence, adapted from Thomas J. Peters’ and Robert H. Waterman Jr.’s landmark book, looks at eight American companies and what makes them thrive. In general, they succeed because they make both their customers and employees happy.

 

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What is Content Marketing and How Will it Help Your Business?

Marketing Moments
October 5, 2015 4:30 PM

King Kontent

I recently did a Google search for “definition of content marketing” which seems to be a growing part of our business vocabulary. I got more than 36 million hits. But it’s not that complicated when you think about it, because consumers will only hear, see, and interact with messages that have relevant and valuable content for them.

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The $64,000 Question: Help Your Business with Research Marketing

Marketing Moments
September 30, 2015 11:30 AM

Consumer research is the big elephant in the room for any business today. The hot button words are “big data” and “analytics.” So what does a so-called $64,000 Question have to do with that? Simple. The $64,000 Question is a 4-part question that is designed to give you and your management team a big bang for your research buck. Plus, it can be used in any research format with equal effectiveness – survey, focus group, comment card, online survey, or just talking with your customers.

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Top Five Go-To Resources Related to Marketing - Part Five Websites

Marketing Moments
September 9, 2015 9:00 PM

Dr. Bonnie Knutson shares marketing resources, her go-to websites.

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Top Five Go-To Books Related to Marketing - Book Number Four

Marketing Moments
September 9, 2015 8:00 PM

Book Number Four: Raving Fans – Ken Blanchard (Author of One Minute Manager) and Sheldon Bowles

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Top Five Go-To Books Related to Marketing - Book Number Three

Marketing Moments
September 9, 2015 7:00 PM

Book Number Three: Aaker on Branding: 20 Principles that Drive Success – David Aaker

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