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Communicating Business

Communicating Business, hosted by Matt Friedman, focuses on the best practices and opportunities in public relations, marketing, branding, philanthropy, and community relations. Key strategies on ways businesses can communicate messages effectively to the proper audiences are also be discussed. The show features interviews with Michigan business leaders and professional communicators from a wide array of industries.

9:00 AM every Monday
Replay: 3:00 PM, 9:00 PM, 3:00 AM


Recent Posts

Maximizing Success with Greg Pitoniak

Communicating Business
June 16, 2016 4:00 PM

The CEO of the Southeast Michigan Community Alliance (SEMCA) talks about communications lessons learned from a career in public service. He shares on how to communicate inside an organization for maximum success.

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Marketing Through Relationship Building Via Community Involvement

Communicating Business
February 10, 2016 11:30 AM

The Chief Community Officer of the Honigman Law Firm, Fritz Morsches, is one of the most experienced professional service marketers in Michigan. He talks about how the firm places importance of relationship building via community involvement with advice, which should benefit any business where “the person is the product."

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Promotional Marketing - Think About Your Business Message!

Communicating Business
February 10, 2016 9:40 AM

Joyce Golden, the owner of JCG Associates, in Farmington Hills, believes that promotional marketing is about much more than “trinkets and trash.” She works with her clients to put tangible items into the hands of those who can help grow their business. She provides advice, based on years of experience, that should make every businessperson think about their message and their audience and creative ways to connect with them.

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Content Marketing - An Emerging Field in Publishing

Communicating Business
February 10, 2016 8:50 AM

Dan Duggan was a successful reporter for one of the state’s most influential outlets, Crain’s Detroit Business. But he took his Crain’s career in a new direction, heading up a new unit to tell stories in different ways. Duggan talks about how an emerging field of publishing is benefitting businesses and why any business should start thinking about “content marketing."

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Michigan Company Working Nationally - Nonprofit Helping Those in Need

Communicating Business
December 2, 2015 8:16 AM

Following a career in Public Relations, Peggy Burkhard is now the Executive Director of the National Bone Marrow Transplant Link, which is headquartered here in Michigan. From her Southfield office, Burkhard is growing the nonprofit organization. She provides advice on how her experience can be applicable to any professional trying to communicate in new ways.

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Seth Gold, of Hard Core Pawn, Shares Lessons in Communication

Communicating Business
November 4, 2015 4:30 PM

Seth Gold has received national acclaim for his family business, American Jewelry and Loan, in Detroit, via the hit TV show "Hard Core Pawn." However, he says his most significant lessons in communication have been learned directly from talking to customers in the store. He provides advice for anyone in business about how to develop relationships with customers learned after thousands of hours on the floor of America's most famous pawn shop.

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Community School Using Social Media to Connect with Families and Staff

Communicating Business
November 4, 2015 3:26 PM

Rod Rock, Superintendent of Clarkston's Community Schools, has led a "Culture of Thinking" for students in that community. He talks about how the district has used communications, including social media, to better reach teachers, parents and members of the community, so they understand the evolution of education. His advice can be helpful to anyone trying to communicate change to multiple audiences.

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Tanner Friedman Fall 2015 Newsletter - The Telegraph

Communicating Business
September 22, 2015 7:00 PM

FARMINGTON HILLS, MI, September 2015 - With the contraction of traditional media continuing, it's more important than ever to consider a complete strategic communications plan that includes, but is not limited to, traditional PR. More often, clients are calling on us to help them select the best approaches to digital storytelling, including online video. Telling your own stories should be a part of any plan to communicate to your constituents.

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Michigan - A Philanthropic State

Communicating Business
June 15, 2015 4:30 PM

Michigan is one of the most philanthropic states in the country. For that to continue, individuals need to understand that they don't have to be rich to Leave A Legacy. Denise Fleckenstein of the Planned Giving Roundtable of Southeast Michigan, talks about how the group is helping the public understand the opportunities to use planned giving philanthropy to help their communities.

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Detroit and Michigan are High Tech

Communicating Business
June 15, 2015 3:00 PM

Detroit is a high tech city, Michigan is a high tech state, and this needs to be better communicated. Ryan Hoyle, of GalaxE.Solutions talks about the Experience IT program, which is training workers for high tech jobs, and also raising awareness of the opportunities for technology jobs in Michigan.

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