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Communicating Business

Communicating Business, hosted by Matt Friedman, focuses on the best practices and opportunities in public relations, marketing, branding, philanthropy, and community relations. Key strategies on ways businesses can communicate messages effectively to the proper audiences are also be discussed. The show features interviews with Michigan business leaders and professional communicators from a wide array of industries.

9:00 AM every Monday
Replay: 3:00 PM, 9:00 PM, 3:00 AM


Recent Posts

Building a Business is about Building Reputation

Communicating Business
September 9, 2016 10:00 AM

Matt Friedman talks with Brian Freund co-owner of Charlevoix’s - That French Place. Building a business is about building a reputation. One relatively new Michigan business already has 5 stars on Yelp. It’s Charlevoix’s That French Place, co-owned by Brian Freund, who talks about how he has built a business and made customers happy in a communications case study in-the-making. 

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A Link Between Business and Charity

Communicating Business
September 9, 2016 9:00 AM

Matt Friedman welcomes Juliette Schultz to Communicating Business. After a career in business, Juliette Schultz transitioned to nonprofit leadership as Executive Director of the Women’s Resource Center for the Grand Traverse Area in Traverse City. She talks about the important work of the Center and how Traverse City could be considered a model of sound communication between the business and charity communities.

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Finding Strength in Your Team

Communicating Business
August 19, 2016 12:00 PM

Matt Friedman of Communicating Business interviews author and consultant Maureen Monte. After a career in the corporate world as the member of business teams, Maureen Monte is now a consultant to the builders of teams. She talks about how “knowing your audience” for communication means getting to understand your strengths and the strengths of your colleagues. Her book “Destination: Unstoppable” details her work with a Michigan high school hockey team that she helped turn from also-rans to champions. 

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Relationship Building with Bob Alexander

Communicating Business
June 17, 2016 8:00 AM

This guest doesn’t talk about his job. Instead, he talks about an organization that could be a model of collaboration and relationship-building, the passion-fueled Planned Giving Roundtable of Southeast Michigan’s “Leave A Legacy” campaign.

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Exploring Creativity with John Mozena

Communicating Business
June 16, 2016 7:00 PM

With experience in communications agencies, in-house at corporations and now, as Vice President of the Mackinac Center, John Mozena has seen businesses communications from a variety of perspectives. He talks about the difference between a “story” and “news” and how creativity can help any organization deliver a message.

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Stay Out Of Trouble With Kevin Hand

Communicating Business
June 16, 2016 7:00 PM

The managing director of turnaround management firm Conway Mackenzie, Kevin Hand has been inside businesses that are in trouble. He talks about how communications can help keep trouble from starting and how matters can be made worse if communication is not a priority.

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Differentiating Your Expertise With Pat O'Keefe

Communicating Business
June 16, 2016 6:00 PM

Highly-respected business financial consultant Pat O’Keefe runs a specialized professional services business with referrals as its lifeblood. He shares advice on cultivating relationships while differentiating your business’ expertise in a crowded marketplace.

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Maximizing Success with Greg Pitoniak

Communicating Business
June 16, 2016 4:00 PM

The CEO of the Southeast Michigan Community Alliance (SEMCA) talks about communications lessons learned from a career in public service. He shares on how to communicate inside an organization for maximum success.

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Marketing Through Relationship Building Via Community Involvement

Communicating Business
February 10, 2016 11:30 AM

The Chief Community Officer of the Honigman Law Firm, Fritz Morsches, is one of the most experienced professional service marketers in Michigan. He talks about how the firm places importance of relationship building via community involvement with advice, which should benefit any business where “the person is the product."

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Promotional Marketing - Think About Your Business Message!

Communicating Business
February 10, 2016 9:40 AM

Joyce Golden, the owner of JCG Associates, in Farmington Hills, believes that promotional marketing is about much more than “trinkets and trash.” She works with her clients to put tangible items into the hands of those who can help grow their business. She provides advice, based on years of experience, that should make every businessperson think about their message and their audience and creative ways to connect with them.

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