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Associations

Assisting Associations in Brand Identity Products

Association Impact
February 15, 2017 12:30 PM

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Bob Watkins of A. Dean Watkins shares the success the company has had over the past 60 years and in great part assisting associations and their members in brand identity products. What started as a provider of calendars, pens and matches is now providing conference bags, apparel, office supplies, tech gift, awards, speaker gifts, certification pins and incentive gifts.  Think through your opportunities to expand your brand this year and then meet with Bob.  As you can hear, he has a host of great ideas.

For segment by segment:

Segment 1A. Dean Watkins was started in 1952 and still serves associations and their members to this day. Learn the history of the company. A. Dean Watkins is the longest serving member of MSAE.

Segment 2 - The insurance industry was the largest customer in the 1950s for specialty products.  Bob Watkins shares that calendars, pens and matches were the top sellers. Now the company provides ad specialties and brand identity products for a variety of purposes and with more variety than ever before.

Segment 3 - What are the best ways to use promotional products? Bob Watkins shares how associations can maximize the use of the items with members.

Segment 4 - The variety of products associations can utilize from conference bags, apparel, office supplies, tech gifts, awards, speaker gifts, certification pins and incentive gifts are discussed.

Segment 5 - Brand identity products are often not part of the strategy planning for an event. Bob Watkins talks about the idea of thinking through all the needs for the coming year for your organization and how A. Dean Watkins provides counsel on trends in new products.

Segment 6 - The expertise of Bob Watkins and his team at A. Dean Watkins can help you with membership retention, incentive programs and awards. This local provider discussed the advantages to ordering from a local company that specializes in these products

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Association Impact, hosted by Cheryl Ronk, CMP CAE looks into what some of Michigan’s top professional and industry groups are doing to make a positive impact for their members and for the state of Michigan. As part of MSAE, Association Impact works with all associations in Michigan.

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Replay: 3:00 PM, 9:00 PM, 3:00 AM

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