Said Taiym, Chief Information Officer, Accident Fund Insurance Company of America.Lansing, MI, joins Jeffrey Mosher for a discussion relevant to most businesses these days. Said begins by defining digital transformation and discussing what today’s customer looks like.

Once we understand that, it's also crucial to understand why it’s important to today’s customer. Said speaks about the new customer (and employees) today and discusses how companies need to adapt to reach them more effectively.

He also covers what this means in the insurance marketplace and what it means for AF Group and other companies who need to update regularly to more effectively reach their customers.