This segment of the globalEDGE Business Beat is an interview with Kate Pounders, Program Co-Chair for Academy of Marketing Science’s annual meeting in Coronado Island, California, outside San Diego, May 24-26.
Kate is also Assistant Professor in the Stan Richards School of Advertising at the University of Texas at Austin. Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.
Started in 1971, the Academy of Marketing Science (www.ams-web.org) is a non-profit, international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The AMS annual meeting brings together hundreds of academics and marketing professionals from around the world, and Kate provides an overview of what we can expect in 2017. This includes showcase sessions and activities, and the usual networking events. She also provides a brief background of her own marketing focus, research, and passion.
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