Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with O.C. Ferrell, President-Elect of the Academy of Marketing Science and James T. Purcell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures in the Harbert College of Business at Auburn University.

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. Started in 1971, the Academy of Marketing Science (www.ams-web.org) is a non-profit, international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. O.C. Ferrell shares his views about AMS bringing together thousands of academics and marketing professionals from around the world and the value the organization provides to these members. He also tells us about his own core areas of focus in the marketing profession.

For more knowledge, news, and insights visit:
www.michiganbusinessnetwork.com