Inventors want to get their product to market – but often don’t know what it takes. Well Scott Boocock can tell them what it takes – starting with solving a problem. As the inventor of the HEG, the H from ‘hook’ and the EG from ‘Peg’ – he solved a very simple problem – how to hang some clothing on a clothesline when a standard clothespins didn’t work well. But it’s more than the idea, it was pushing through the doubters, overcoming the obstacles but most importantly, it was the passion of its creator that resulted in a very successful, simple product.
Scott Boocock says if he can sell the HEG, inventors can sell anything. His passion and a great story angle to get attention from the media to establish a brand is one place most inventors fall flat. Since launching the HEG, Boocock is committed to helping inspire others to bring their ideas to life! But it wasn’t always easy, which is why he follows the WINNING cycle – find out where you are in the cycle by listening to Scott Boocock on The Trep Talk!