Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Lansing-based Piper & Gold Public Relations, about the importance of creating a blog to get online visibility for your small business, five basic ways to promote your business online, ways to effectively use video to promote your small business, the value (and lack of value) of online reviews, Microsoft buying LinkedIn and how to use LinkedIn to connect to your customers.

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