Going Global Safely: Capturing International Business and Avoiding Pitfalls

MAComb-OU INCubator
October 22, 2015, 8:30 a.m. - 10:00 a.m.

Since 1985, the U.S. has entered into Free Trade Agreements (FTAs) with 20 countries. Even today, the U.S. is in the midst of negotiations for a Trans-Pacific Partnership (TPP) and a Transatlantic Trade and Investment Partnership (T-TIP). During the three decades since the first FTA, exports have grown eight-fold, from $289 billion to $2,343 billion. In other words, the global market for U.S.-origin goods and services is very robust.

Yet, foreign markets present many challenges for U.S. exporters, such as greater transportation costs, currency issues, differences in language and culture, different regulatory regimes and dispute resolution processes -- and far greater risks. In short, “going global” offers great rewards, but at great risk. The purpose of this presentation, then, is to present strategies for growing international sales, while avoiding pitfalls.

For more information and to register, click here.

Location:
Macomb-OU INCubator at Velocity Center
6633 Eighteen Mile Road
Sterling Heights, MI